About | My Site 7

Working Title, founded by Dutch art historian Mulan Go (b. 1998), builds on what began as a pop-up gallery and has since evolved into a permanent space. In October 2025, Working Title opened its doors at the Van Ostadestraat 43A, Amsterdam.

The gallery is housed in a monumental former school gym with a rich history, including a period of being squatted, before it was legalized. In line with this heritage, and with its own name, the gallery programme hosts around six exhibitions per year, maintaining the space’s temporary character.

Working Title focuses on multidisciplinary works and installations, facilitates the careers of emerging and research-driven artists and offers room for experimentation and development: a working title is a provisional name given to a project during its development phase, the name refers to the ongoing dialogue between art and its viewers. Whereas meaning was once believed to reside solely within the work, since the New Museology, the meaning attributed to art is not static but exists in a constant state of flux, always evolving and subject to reinterpretation. Working Title operates within this vision by developing a meaningful programme around themes grounded in today’s society and by inviting guest curators, while representing an international group of artists and fostering their artistic development and careers.

@Workingtitlegallery

Founder and Director
Mulan Go
Mulan@workingtitle.gallery

Gallery Manager
Rebecca Cuschera
Rebecca@workingtitle.gallery

Working Title conforms to the Gallery Fair Practice Code.

The code:

1. The gallery in question records in writing the relationship between the gallery and the artist, including agreements regarding the duration of the agreement, prices and any applicable discounts. Other matters that may be recorded in this document include: monitoring and evaluation of the agreements, both parties’ targets (e.g. regarding international visibility), the relationship with a second gallery, agreements regarding the settlement of any discounts, regarding commissions from third parties, or the settlement of other expenses such as for transport, photography, insurance or the construction of an exhibition. Model contracts are available on the Dutch Gallery Association (NGA) website.

2. The artist remains the owner of their work until the full amount is paid to the gallery, with the exception of secondary trading. This also applies in the case of gallery bankruptcy or attachment.

3. The gallery shall transfer the full artist’s share of the sales price agreed with the customer within 60 days following the sale of the artist’s work, and provide the artist with the buyer’s name and contact details, and a copy of the invoice.

4. Unsold artworks in the charge of the gallery must always be returned to the artist within a month, if requested by the artist.

5. The relationship between galleries may involve competition and rivalry, but in the case of different galleries representing the same artist, the galleries should in all respects remain loyal to the interests of the artist in question. If a gallery exclusively represents an artist, thereby acting as their ‘mother gallery’, and another gallery would like to organise an exhibition with this artist, the involved parties should make written agreements regarding the conditions under which the exhibition can be held (see appendix for a Dutch Gallery Association (NGA) model contract).

6. The gallery is expected to be professional and competent, and to maintain this professionalism and competence.

7. The gallery vouches for the authenticity of the work that they are selling.* In the case that a work is adjudged to be fake by a recognised independent party, the customer may return the work to the gallery owner and have the amount paid for the work refunded.

8. A gallery states the following on their website: their objectives, programme, working method and the artists that they represent.

9. A gallery is expected to act in accordance with the Fair Practice Code (fairpracticecode.nl), which includes an assurance against inappropriate behaviour at the gallery and elsewhere.

*if desired, certificates of authenticity can be requested from the Dutch Gallery Association (NGA)